A New Chapter Begins
A New Chapter Begins
Pioneering British electric golf caddie manufacturer, Stewart Golf, has unveiled an ambitious rebranding campaign. Launching with a bold new logo highlights their industry position as innovators and risk-takers.
Widely regarded as the Leader in Follow, Stewart’s new brand identity is a natural progression for the company, which has always looked to ‘stand apart’ from the crowd. Stewart Golf marks the 20th anniversary of their first product launch in 2023, making it the perfect time to begin this new chapter.
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"The reveal of the new logo is just the beginning of an exciting year for Stewart Golf."
CEO, Mark Stewart
"The reveal of the new logo is just the beginning of an exciting year for Stewart Golf."
CEO, Mark Stewart
The modernised logo signifies Stewart’s future as a brand driven by technology and innovation, with the mission of changing how the world plays golf. Stewart Golf provides the optimal experience to golfers who want to walk the course, without being weighed down by their bag. Reflecting this mission, the ‘A’ in the new logo has been designed to resemble a pair of walking legs.
CEO Mark Stewart said, “We always have the most fun, and our greatest successes, when we’re innovating and doing our own thing. We’re engineers at heart, who happen to love the game of golf. My grandfather conceived the first Stewart Golf prototype because he wasn’t satisfied with the status quo, and we’ve been challenging convention ever since.
The reveal of the new logo is just the beginning of an exciting year for Stewart Golf. The growth of the business has afforded the opportunities to pursue new technical and creative developments."
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New branding is already live on Stewart Golf’s digital channels and will appear on products later in 2023. The existing ‘S’ and ‘Crest’ marks will continue in use throughout 2023 and will remain as ‘legacy’ branding beyond.
Proudly designed and manufactured in Great Britain, the country’s flag is not disappearing completely from the Stewart brand identity. The ‘Crest’ will be seen on products throughout 2023 and continue as part of legacy campaigns.
