Why we changed to VERTX explained
Why we changed to VERTX explained
In April we launched our fantastic new Remote caddie, which we proudly unveiled as the APEX.
With the introduction of golf's first Active Terrain Control system, giving the new Remote unrivalled performance on hilly courses: the name APEX was picked to signify its ability on the course and to allude to the raw power our latest creation holds… In simple terms, the caddie is at the top of its game!
Eagle-eyed golfers out there may have noticed that since then the name of the new Remote has changed. The VERTX (a play on Vertex) emerged as the replacement for APEX. Fitting as both words are synonyms for the peak/highest point of something and despite the change in name, we can confirm it is the same caddie, with the same game-changing features.
The reason why we recently changed the name of our APEX Remote caddie to VERTX was because Callaway already had use of the APEX name. Thus the change was made to avoid any confusion.
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"The reason why we recently changed the name of our APEX Remote caddie to VERTX was because Callaway already had use of the APEX name."
CEO, Mark Stewart
On receiving notification of the conflicting name, here at Stewart we moved quickly to remove the APEX name from our catalogue. Before unveiling the new VERTX branding.
Whether customers purchased the new Remote as an APEX or a VERTX, rest assured each golfer is getting the very best in control, stability and freedom from their new caddie.
Built from the ground up, the VERTX Remote represents a new breed of golf caddie. Designed to give you freedom like no other, the VERTX is the next step in experience and enjoyment on the course. Discover the VERTX for yourself >
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